Libra – Roll Press Go

As part of the launch of Libra’s new product ‘Roll Press Go’, a website refresh was required. The page design needed to hero the practicality and convenience of this new product, whilst still acting as an eCommerce site for its existing range. The brand wanted to target its customer base of active, busy on-the-go women and emphasise their knowledge and expertise in this market, which has helped them develop the best quality products. Design treatments were kept soft and feminine utilising the patterns, colour tones and textures and even some iconography styles from the product packaging. This was paired with imagery which captured the essence of their audience. Organic shapes, and use of negative space and bold, friendly typography were also essential in bringing the look and feel of the website together as a whole.