Levis Clearance eCommerce website

In the lead up to the launch of the Womens Denim Reset, Levi’s required several forms of digital communications to create excitement and anticipation about their new range of jeans. EDM’s and various rounds of homepage content were designed in relation to specific deadlines for the campaign. These were rolled out with the purpose of informing customers how their new women’s fits would suit each body type. The campaign intended to drive higher revenue and increase foot traffic within the Levi’s flagship stores and their retailers.

Once the campaign was live, I was given the fantastic opportunity to design a concept for a Levi’s clearance site. With some restrictions around the capabilities in the chosen template, I managed to utilise their trademark red to create a “sale” appearance, whilst still employing a lot of negative space, clean eCommerce elements and typography. The combination of these helped to retain the effortless, timeless, classic look and feel that is Levi’s. Unfortunately, the project has since been put on hold, with budgets being devoted to other areas of the business