RACV Home Portfolio - Content Hub
RACV were seeking digital refresh to the exisiting Home Portfolio. This area of the website focused on Home Insurance products, and RACV exclusive services. The goal for this project was to create a content hub within AEM which would allow RACV’s marketing team to create new pages and easily upload engaging content. Types of content included blog style How-to articles, product wizards/selectors, customer help portals and landing pages. A suite of components was created to support these content pieces such as banner options, article, card and video components. Using RACV’s exisiting branding as a base, a design language was created through consolidating their colours, fonts and graphic treatments.
RACV Leisure prototype
A rapid 4-week design and discovery engagement where I created quick prototypes to explore RACV customers’ appetite for a travel and leisure platform. This engagement consisted of three rounds of customer testing, with a test and learn approach to determine what would resonate with their existing members and attract new customers.
