7-Eleven
Responsive website

As part of a digital transformation 7-Eleven were seeking a new, modernised website which would be launched together with their new app. The existing website was flash html and was not responsive for mobile.

With future plans for ecommerce, the site needed to be responsive and encompass an easy-to-use content management system so that it could be easily updated by their digital marketing team. To achieve this I also created a digital design system which fed into the website designs.

Several rounds of customer testing were completed to gauge priorities, requirements and functionality of various pages on the website. The testing was focused on personas established by 7-Eleven to ensure we were covering all of the target audiences.